CLIENT: OXFORD UNIVERSITY PRESS
PROJECT: ECO WORDS
The Classroom Presentation Tool (CPT) is an aid for teachers in creating engaging lessons by allowing them to present the source material on screen either physically in a classroom or digitally in remote lessons.
Traditionally the CPT had been promoted through the use of talking head videos, but on this occasion a new approach was required. Using a short narrative that highlighted first the problem and then the solution, a lively animated route was chosen using an illustrated style that took inspiration from the hero CPT logo icon.
Using a simple style with bold colours, a teacher’s journey was told from having a classroom full of bored students, finding and using the CPT and the results of having a class now full of happy and engaged students.
Creating a trilogy of content for a family of English language learning books
Raising the profile of the list of 3000 core words every learner of English needs to know
Bringing to life the incredible story of the Oxford Advanced Learner's Dictionary