NEW APPROACH

CLIENT: OXFORD UNIVERSITY PRESS

• Concept

• Design

• Illustration

• Animation

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PROJECT: ECO WORDS

The Classroom Presentation Tool (CPT) is an aid for teachers in creating engaging lessons by allowing them to present the source material on screen either physically in a classroom or digitally in remote lessons.

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Traditionally the CPT had been promoted through the use of talking head videos, but on this occasion a new approach was required. Using a short narrative that highlighted first the problem and then the solution, a lively animated route was chosen using an illustrated style that took inspiration from the hero CPT logo icon.

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Using a simple style with bold colours, a teacher’s journey was told from having a classroom full of bored students, finding and using the CPT and the results of having a class now full of happy and engaged students.