ECO AWARENESS

CLIENT: OXFORD UNIVERSITY PRESS

  • Concept

  • Design

  • Illustration

  • Animation

PROJECT: ECO WORDS

Oxford University Press required a series of informative videos for student lessons covering a variety of environmental issues.

Designed to help students improve their English vocabulary, the videos needed to be able to work as part of a face-to-face lesson plan but also have the versatility to be used by students remotely during the global Covid pandemic.

With 6 distinct environmental topics, each with its own set of associated keywords the creative was shaped to create a unique presentation for each of the scenarios. Illustrated landscapes were created over which the camera would pan, travelling across a number of scenes within each topic.

Each landscape was animated to bring life to the video and as the camera panned over the scene, the topic keywords presented themselves to the user over the top of the illustrated subject, providing context to the word.

Accompanied by appropriate music that reflected the mood within each landscape, the 6 videos formed a suite of unique and engaging presentations.  

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