PROJECT: BETGENIUS STAND PREVIS
CLIENT: IGUANA GROUP
Stand build concept
Interactive experience concept and design
Stereoscopic 360 previs video
Adding a little magic to a cutting edge technology launch
Bringing exhibition concepts to life, allowing the client to walk through the structure before the build begins
A futuristic glimpse into the world of financial security
With a place at the upcoming Global Gaming Expo in Las Vegas, BetGenius were looking for an angle to draw potential new customers to their stand and incentivise them to stay long enough to learn about the sport data products on offer.
With this as the starting point, concepts were created with an interactive experience at the heart of the stand build. The experience would allow users to instantly build a bet on any sport, any game at any time, thus demonstrating the power of data that BetGenius bring to potential partners.
The interactive element would comprise of a 180 wrap around screen that would update according to the commands the user would input from a large touch screen display on a plinth at the centre of the screen. For others interested in the experience, a solely touch-screen based version of the demonstration existed on further plinths located to the sides of the main screen.
To bring dynamic energy to the experience the data was shaped to represent players from a variety of sports executing explosive moves such as serving a tennis ball, kicking a football or swinging for a baseball. The data flowed around the players in vibrant colours, constantly shifting to show the ever-changing nature of the data.
These highly dynamic visuals were also used to bring further impact to the stand with large graphics of the players in the vibrant colour ways providing visual contrast to the BetGenius refined colourway.
With the interactive experience visuals and stand renders completed, a 360 VR experience was then created to transport the client onto the stand giving them the ability to look around the key areas of the stand from the experience through to the glass fronted meeting rooms.