NEW APPROACH
CLIENT: OXFORD UNIVERSITY PRESS
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Concept
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Design
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Illustration
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Animation
PROJECT: CLASSROOM PRESENTATION TOOL
The Classroom Presentation Tool (CPT) is an aid for teachers in creating engaging lessons by allowing them to present the source material on screen either physically in a classroom or digitally in remote lessons.
Traditionally the CPT had been promoted through the use of talking head videos, but on this occasion a new approach was required. Using a short narrative that highlighted first the problem and then the solution, a lively animated route was chosen using an illustrated style that took inspiration from the hero CPT logo icon.
Using a simple style with bold colours, a teacher’s journey was told from having a classroom full of bored students, finding and using the CPT and the results of having a class now full of happy and engaged students.
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