CLIENT: OXFORD UNIVERSITY PRESS
Testimonials can be powerful endorsements of a product as they reflect directly the experience of an individual that has actually used and gained something valuable from the product.
The way testimonials are delivered to the audience can become formulaic and tired over time and this was the issue faced with this project. A series of student testimonials had been filmed using the classic headshot framing, but the client felt they didn’t deliver on impact and were looking for advice as to an alternative solution within a limited budget and timeframe.
During a roundtable brainstorm with the client the concept of taking the testimonials and delivering key parts of the message using kinetic typography was enthusiastically agreed upon for the potential to deliver bold and impact visuals that would emphasise the positive take out of the testimonial.
With the direction agreed, the first stage was to create transcripts of the dialogue from the 10 existing clips and then filter through and highlight the suggested excerpts from each. 4 of the clips were chosen to feature and the excerpts from each were then storyboarded looking at which words or phrases could be represented pictorially, or which words would be animated in and how and which phrases lent themselves to a different visual representation such as a stylized font that reflected the context of the word.
Following the storyboarding, the visuals were then brought to life with dynamic choreography of the copy timed to the accompanying voice over taken from the original clips. The finished testimonial videos created a visually engaging suite of content that effectively condensed the key points from many testimonials into one fast paced piece of dynamic content.
Bringing a fresh, dynamic approach to a traditional brand awareness video
Taking a new approach for the new edition
Creating a trilogy of content for a family of English language learning books