EXPERIENTIAL

PROJECT: MWC PRODUCT LAUNCH

CLIENT: P2i

  • Brand development

  • Stand design

  • Experiential activation

  • Product launch video

  • Responsive site design

  • Social content

  • Merchandise

  • Staff apparel

Responsible for the brand development of Dunkable, the latest liquid repellent nano technology product innovation from P2i and launching to the OEM market at MWC 2019 in Barcelona, the solution was to create a brand look and feel that would instantly provide stand out from competitors whilst delivering an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.

 

Using a dynamic colour palette and iconic bubbles synonymous with the testing procedures of the technology, vibrant and eye-catching visuals were created that translated across all touch points from the promotional video, online, print and experiential elements.

 

To attract visitors to the stand, a bold colourway was adopted that separated the two sides of the stand, highlighting both Dunkable and legacy products from P2i. Supported by a large screen playing the highly visual launch video, the Dunkable technology was demonstrated first hand by an interactive display.

 

To prove the technology worked and was not just clever marketing, a practical demonstration was created as a powerful signifier. Mobile devices with holes cut through the outer casing, their electronic components exposed to the elements, were treated with Dunkable and then suspended in a tank of water whilst the launch video played on the screen.

 

Visitors to the stand could move around the tank to see the devices and the holes in the cases and also watch the video, whilst a timer at the base of the tank displayed how long the devices had been submerged. After more than 24 hours submerged, the devices still functioned and continued playing the video.

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