BRANDING

CLIENT: P2i

  • Brand development

  • Stand design

  • Experiential activation

  • Product launch video

  • Responsive site design

  • Social content

  • Merchandise

  • Staff apparel

PROJECT: P2I DUNKABLE

Responsible for the brand development of Dunkable, the latest liquid repellent nano technology product innovation from P2i launching to the OEM market at MWC 2019 in Barcelona, the solution was to create a brand look and feel that would instantly provide stand out from competitors and help deliver an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.

 

Bubbles were chosen to play a major part in the branding as they are synonymous with the testing procedures of the technology. Bubbles of air escaping from within a device when submerged means water has infiltrated to where the damage can be done, and where Dunkable begins to protect.

 

A striking colour palette was chosen using dark tones to symbolise submersion combined with vibrant hues sliding across the face of the bubbles. The bubbles were then brought to life with CGI and translated across all touch points of the marketing activity.

 

The bubbles were at their most effective within the hero promotional video, created to not only announce the product but also showcase how the product works and the range of environmental stresses it protects against.

 

The video was used across all digital activity from the website to social channels but also served as a focal point for the P2i stand at MWC where it played on a large LED screen as a backdrop the practical product demonstration to prove the technology worked and was not just clever marketing.

 

In addition to the main look and feel, illustration styles were developed to provide consistency across all the touch points of the stand bringing greater cohesion across all P2i products on display at the show.

As a further signifier of the P2i’s umbrella of protection, the strapline Protected by P2i was introduced as a seal of quality and subsequently rolled out across all of P2i’s range, playing a dominant role in the stand aesthetic.

No detail was spared, with attention paid to every facet of the brand experience at the show, ensuring the brand ran through every aspect with uniforms created for the P2i staff, branded lanyards and stationery as well as ensuring branded giveaways kept the brand at the forefront of the recipient’s mind.

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