EXPERIENTIAL

PROJECT: MWC PRODUCT LAUNCH

CLIENT: P2i

  • Brand development

  • Stand design

  • Experiential activation

  • Product launch video

Tech firm P2i were taking their newest and most advanced liquid repellent nano technology product innovation Dunkable to launch to the world stage at MWC 2019 in Barcelona. With such an important launch, it was imperative to deliver an experience that would instantly provide stand out from competitors whilst delivering an exhibiting space that caught the eye and attracted visitors to find out more about the new technology.

 

To attract visitors to the stand, a bold black and white colourway was adopted that separated the two sides of the stand, highlighting both Dunkable and legacy products from P2i. Vibrant and eye-catching visuals were created that translated across all touch points including a large LED screen playing the dynamic launch video with the focal point centred around a physical display of the Dunkable technology.

 

To prove the technology really worked and was not just clever marketing, a practical demonstration was created as a powerful signifier. Mobile devices with holes cut through the outer casing, their electronic components exposed to the elements, were treated with Dunkable and then suspended in a tank of water whilst the launch video played on the screen.

 

Visitors to the stand could move around the tank to see the devices and the holes in the cases and also watch the video, whilst a timer at the base of the tank displayed how long the devices had been submerged. After more than 24 hours submerged, the devices still functioned and continued playing the video.

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