CLIENT: 137 GIN
Concept & brand strategy
Content calendar planning
PROJECT: CONTENT CREATION
Lumber’s Bartholomew 137 Gin is a series of independently distilled spirits produced at the 137 Distillery on Bartholomew Street by landlord and Master Distiller, Pete Lumber. The distillery is fiercely independent and the first of its kind in Newbury, Royal Berkshire.
Launching the brand with four unique flavours, content was needed to drive awareness of the brand and of the flavours across the brand social channels.
In the run up to Christmas and New Year, a series of unique pieces of content were concepted to reflect the seasonality of the launch, with emphasis on occasion, gifting and the botanicals that go into each bottle to give them their flavour.
Taking the concepts into production, the content was filmed on location at the 137 Distillery and utilised several thumb stopping techniques such as slow motion, boomerangs and cinemagraphs to create unique pieces of content that reflected the brand’s high end values.
Elevating brand content beyond the conventional
Creating bespoke content to support a series of DRTV adverts
Creating a softer feel for a life insurance product evolution